You're a business owner and you just found out about SEO and how your business needs it. Hooray! This must be easy, right? You're going to read a simple tutorial online and you're going to download some software and it's going to get you results while you sleep! Sound to good to be true? It is.
In the early 2000's, there were software that could exploit Google but even then, you still had to know how to use them and your website would get banned from Google eventually. Imagine, your local business having an established website and then being completely wiped off Google. Now all of your business cards need to be changed to a new web address and those signs on your store need to too.
So if in 2017 you see a supposed software that can do SEO with a click of a button, you'll be out of cash and you'll think SEO is a waste of time. And in the mean time, businesses that are doing SEO right are banking.
In 2017, there are no shortcuts. Everything has to be done manually. All of this first begins with your website. Your website must first be speed optimized as Google will refuse to rank websites that are slow to load. Check tools.pingdom.com to see how fast your website is in your local market. After that, other optimizations must be corrected that most web designers are too lazy to do when making websites. Analyze your website on GTMetrix.com and fix the errors that it states. If you cannot accomplish these tasks, reach out to a SEO company as they usually do web design work as well and they will fix the errors of a lazy web developer.
Your website is now optimized! What's next? Now it's time to optimize your content on your website. You're going to need to add text to your website and make it valuable content that includes your desired keywords. Make sure not to stuff your keywords in there and to make it look natural otherwise Google will penalize you.
Next up, time to start building links to your website. What does that mean? In order for Google to know that your website is of value, you need to have your website posted on other websites of higher authority that link back to your website. This process is called link juice where the authority gets passed down. If you would like to rank for "Abbotsford Cafe and Diner", you would write content on these other sites, hyperlink the keyword and make it redirect to your website address.
This is the most simplified explanation. This task is tedious because on some websites you have to write content that is a minimum of 500 words, then you must build social shares, social bookmarks, blog comments, blog posts, guest posts, Wiki citations, local citations, etc. By no means is it an easy job. For that reason, SEO companies like Green Up Media exist. They do all the hard work so you don't have to, as well as many behind-the-scenes actions that need to be taken in order to create a successful campaign.
All the best on your SEO endeavours.